Exchange in the Virtual World: Are we the users or the used?
Exchange in the Virtual World: Are we the users or the used? (JayJaeeee, 2019) Exchange can be explained most simply as the act of giving and receiving and tends to occur between two people, large groups of people or societies (Week 8 Lecture slides). According to Kuttainen (2019), are three types of exchange: Reciprocal exchange, redistributive exchange and market exchange. The most “dominant” type of exchange within “capitalist societies” is “market exchange mediated by money” (Lechte, 2003). Now that exchange has been defined, you may be wondering; Why is this important? How does this relate to social media? Well, if you were to think about market exchange in terms of a company in business, there would be a plethora of exchanges occurring from the company, the most highly valued being exchanges associated with advertising. Within this type of exchange, there is first a monetary exchange between the company and a popular host site in which consumers regularly frequent, s...
