capitalize on social media networking.

  capitalize on social media networking.

 

YouTube social media have created opportunity for a lot of YouTube uses to capitalize on social media networking. YouTube members can start their own business and earn real moneys by creating their own channel and share it with their audience, in addition to create YouTube channel it easy and it can be from any topic that user decided to choose from, such as creating animated film, lifestyle, motivational speaker or online celebrity where they post pictures and short videos clips.  According to Vonderau, Patrick, (2016), pp, 361-375.  vol. 22, describe the YouTube as the “Multichannel networks (MCNs) are intermediary companies that sell advertising, cross-promote affiliated YouTube channels, and develop video brands”. A lot of YouTube uses nowadays are creating their own videos and sharing it with their audient as the commercial planform for selling product online in exchange for money. One of the important elements of creating a channel is to have audience that you are interacted with online and posting videos that are short and interesting to your followers every two to three days, because you do not want you audience to stop following you channel or uninterested on your channel. Any videos that the YouTube user creates there is market value for it, depend on the numbers of the views and subscribe, the more views and subscriber the better chance for big companies to come in and advertise on you channel, therefore commercialization of YouTube videos on line for exchange for money is encouraging a lot of users to create online videos with intention to make money out of online videos. Bhatia, Aditi (2018), pp, 106-120, vol 124. describe the YouTube “User-generated’ video and ‘user-led innovation’ have been widely discussed as new sources of value generation, as has YouTube in its capacity to commodify connectivity and attention”. A lot of YouTube uses use to make videos to interacted with others, share information and entertainment, however that change to the commercial networking where videos are make to gain profit through social media in exchange for currency. Mauss, (1990), describe “The gift: The Form and Reason for Exchange in Archaic Societies”. some YouTube channel are creating a video to get more people to subscribe and share their video content in order to capitalize on it, the more views YouTube channel have the more likely advertisement and sponsorship from company will be interesting to advertise add on your channel. YouTube social media is become a not only for interaction and share content with other, however it become market place where you can sale, promote and generated income from YouTube videos. YouTube is one of the biggest social media in context of sharing videos where use like Body builders and beauty commercial use it to reach out for more people to views, subscribe, share and common on their videos, in addition YouTube allow individuals uses create their own profiles home page and get more use to subscribe as well as common.   

 Reference



Vonderau, Patrick, 2016, The Video Bubble: Multichannel Networks and the Transformation of YouTube." Convergence, vol. 22, no. 4, pp. 361-375.

Bhatia, Aditi, 2018. "Interdiscursive Performance in Digital Professions: The Case of YouTube Tutorials." Journal of Pragmatics, vol. 124, pp. 106-120.



Mauss, M. (1990). The gift: The form and reason for exchange in archaic societies. London New York; Routledge.

 Raj, 2019, How to make money on YouTube online http://www.healthyhomeidea.com/news/how-to-make-money-on-youtube-online-2019/